THE DESIGNFUL COMPANY PDF

And sure enough, I did feel that way for the most part. And not to be self-aggrandizing either, but this was a case of preaching to the converted for me and not going nearly far enough. The premise here is that corporations must embrace design thinking or perish in our new economic and cultural conditions. I hate to say it but, no shit. The first half of the book interested me far more than the latter half. The prose is slightly clever and extremely concise, and peppered with quotes from expert thinkers that do well in broadening and glossing the ideas presented.

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And sure enough, I did feel that way for the most part. And not to be self-aggrandizing either, but this was a case of preaching to the converted for me and not going nearly far enough. The premise here is that corporations must embrace design thinking or perish in our new economic and cultural conditions. I hate to say it but, no shit. The first half of the book interested me far more than the latter half. The prose is slightly clever and extremely concise, and peppered with quotes from expert thinkers that do well in broadening and glossing the ideas presented.

I have no doubt that he is a smart, insightful and engaging man. I just want him to take it further! The second half — or should I say third third — of the book enumerates 16 "levers" to facilitate change in organizations towards cultures of innovation and design thinking.

For a leader working in an environment like that, brilliant! They should read this book, they should underline tips on every page, internalize, embrace, implement. Go go go! But again, for me, preaching to the converted. In the few places where Neumeier gets into "this is how we do it at my firm" I was extremely interested and anxious for more — but that may be the nature of my work and my quasi-voyeuristic curiosity about how other people do the same things I do — and what I can learn from them.

He talks up collaboration as the proper means to "designful" ends — but then he limits it a bit with "take this in-house", "outsource that".

Stuck in the structures of traditional companies and business models. What if your a consortium, a collaborative consumption company, involved in the connected world — actually in touch with your customers? Valid yes. The whole story? Not at all.

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Together we’ll design products and services that benefit your customers and your business

And sure enough, I did feel that way for the most part. And not to be self-aggrandizing either, but this was a case of preaching to the converted for me and not going nearly far enough. The premise here is that corporations must embrace design thinking or perish in our new economic and cultural conditions. I hate to say it but, no shit. The first half of the book interested me far more than the latter half. The prose is slightly clever and extremely concise, and peppered with quotes from expert thinkers that do well in broadening and glossing the ideas presented.

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